We are seeking a highly motivated and creative Digital Marketing Specialist to join our growing marketing team. In this role, you will be instrumental in developing, implementing, and managing digital marketing campaigns across various channels to drive brand awareness, generate leads, and support our overall business objectives. The ideal candidate will have a passion for all things digital, a strong analytical mindset, and a proven track record of delivering measurable results. Skills: SEO (On-page, Off-page, Technical), SEM (Google Ads, Bing Ads, campaign management), Social Media Marketing (Paid & Organic, Facebook, Instagram, LinkedIn, X), Content Marketing Strategy & Creation, Email Marketing (Campaign design, automation, segmentation), Marketing Analytics (Google Analytics, data interpretation, reporting), Website Management (CMS like WordPress), CRM Software (e.g., HubSpot, Salesforce), Copywriting for digital channels, A/B Testing & Optimization, Graphic Design Basics (e.g., Canva, Adobe Creative Suite familiarity) Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field., 3+ years of progressive experience in digital marketing roles., Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns., Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate., Solid knowledge of website analytics tools (e.g., Google Analytics)., Experience in setting up and optimizing Google Ads campaigns., Up-to-date with the latest trends and best practices in online marketing and measurement., Excellent communication (written and verbal), presentation, and interpersonal skills., Ability to work independently and as part of a team in a fast-paced environment.