We are seeking a highly motivated and experienced Senior Digital Marketing Manager to lead our digital marketing initiatives and drive measurable growth. In this pivotal role, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across various channels to enhance brand awareness, generate leads, and optimize customer acquisition and retention. The ideal candidate is a strategic thinker with a strong analytical mindset, proven leadership abilities, and a deep understanding of the evolving digital landscape. You will collaborate closely with cross-functional teams, manage budgets, and report on key performance indicators to ensure our marketing efforts achieve business objectives. Skills: Digital Marketing Strategy, SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay-Per-Click) Advertising (Google Ads, Bing Ads), Social Media Marketing (Paid & Organic), Content Marketing Strategy, Email Marketing (CRM & Automation), Marketing Analytics & Reporting (Google Analytics, Adobe Analytics), A/B Testing & Conversion Rate Optimization (CRO), Team Leadership & Management, Budget Management, Project Management, Data Analysis, Excellent Written and Verbal Communication, HubSpot/Marketo, Salesforce Requirements: Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred)., 5+ years of progressive experience in digital marketing, with at least 2 years in a management or senior leadership role., Demonstrable expertise in managing large-scale PPC campaigns with a significant budget., Proven track record of success in driving organic traffic, improving SERP rankings, and generating qualified leads., Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)., Ability to analyze complex data sets, derive actionable insights, and present findings clearly to stakeholders., Certifications in Google Ads, Google Analytics, or other relevant platforms are a significant plus., Experience working in a fast-paced, results-driven environment., Portfolio or examples of successful campaigns and strategies implemented.